About us

Hi! I'm Finn, the founder of Nu Girl. ♡

I've always loved feminine streetwear, especially the styles coming out of Japan and other parts of the world. I found myself constantly saving outfits on Pinterest and Instagram, only to realise they were almost impossible to buy in Australia or came with huge shipping costs.

After a while, I became frustrated by how little feminine streetwear was available here in Melbourne. I wanted clothes that you couldn't buy in the shopping centre, pieces that felt original. Pieces that embraced the feminine gaze, rather than following trends that never really felt like me.

That's why I created Nu Girl.

Nu Girl is my way of bringing that dreamy aesthetic to life through clothing inspired by Japanese fashion, vintage style and Y2K nostalgia. I'm obsessed with sparkles, rhinestones, cute illustrations and all the little details that make getting dressed feel exciting.

My goal is to create pieces that make you feel confident, unique and a little bit magical.

Thank you so much for being here and supporting my little dream. I can't wait to show you everything that's still to come.

Love,
Finn ♡